KNOWLEDGE LIBRARY

Lazy Marketing, a concept that has gained traction in recent years, is deeply rooted in the digital marketing evolution of the early 2000s. As traditional marketing methods such as print ads, TV commercials, and radio spots started to decline in effectiveness, marketers pivoted toward digital spaces, leveraging social media, search engines, and email campaigns (Smith, 2020). However, as these channels became increasingly saturated, the need for a more efficient approach emerg

Digital media shares similarities with mass media or what we commonly know as mainstream media. Digital media is a form of media that...